Overall, winners in 20 categories were announced, including the UK’s Victoria and Albert Museum and US housewares company Select Brands.
LIMA president Charles Riotto said: “This year’s winners represent world-class licensing programmes and products from around our global industry.
“We are proud to recognise and honour the achievements of these companies – chosen from a record 461 submissions [narrowed down to a final 126 nominees] – for their impressive initiatives and outstanding results.”
LIMA is a trade organisation for the global licensing industry. Its mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.
The winners are:
Art/Design: V&A – Victoria and Albert Museum
For the third time, the Victoria and Albert Museum was voted Best Art and Design Brand. Its licensing categories include homeware, apparel, jewellery, accessories, stationery, fabric and gifts from 75 licensees worldwide, in Europe, USA, Australia, Japan, China and South Korea.
Highlights of 2016 included tabletop ranges from Creative Tops; the V&A Oasis clothing range, based around Asian decorative ceramics and kimono patterns; a new V&A 60s/70s shoe collection with footwear brand Clarks; a luxury collaboration with Napa Valley vineyard, Darioush; and the launch of a paper product range with US licensee Caspari.
Celebrity/Fashion – Open Hearts by Jane Seymour – Jane Seymour Designs/Licensing Matters
Character/Toy Brand – “DC Super Hero Girls” – WBCP
Corporate Brand: Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group
Digital: “Five Nights at Freddy’s” – Scottgames/Striker Entertainment
Film/TV/Entertainment–Animated: “Paw Patrol” – Spin Master
Film/TV/Entertainment–Live-Action: Rogue One: A Star Wars Story – Disney Consumer Products and Interactive Media
Food & Beverage/Restaurant: Corona – Constellation Brands/The Joester Loria Group
Licensed Promotion: Batman v Superman: Dawn of Justice & Turkish Airlines – Warner Bros. Consumer Products/Lisans
Location-Based or Experiential Initiative: The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood–WBCP
Retailer: Hot Topic–Suicide Squad licensing program
Appliances/Automotive/Electronics/Hardware/Housewares/Paint: Select Brands–Disney/Pixar – Pixar Collection Slow Cooker
The 7 quart insert and oval shape of this slow cooker is designed to maximise the capacity to prepare family meals from chilli or stew to a whole chicken. The product features a removable ceramic insert, adjustable temperature dial and glass lid – and a full colour exterior showcasing favourite characters from the most popular animated Pixar films
Apparel/Footwear/Accessories: Coach – Mickey & Minnie Mouse/Disney Coach Collection
Digital: Next Games – “AMC’s The Walking Dead: No Man’s Land” mobile game
Food/Beverage: Finsbury Foods – Shopkins Cupcake Queen Cake; and The J.M. Smucker Company – Pillsbury Girl Scout Cookie Inspired Baking Mixes
Health & Beauty Aids: Clinique – Crayola Limited Edition Chubby Stick Lip Balm
Home Décor: Jay Franco & Sons – Star Wars Back-to-College & Adult Bedding
Publishing/Social Expression/Back-to-School: Scholastic – Five Nights at Freddy’s: The Silver Eyes Novel
Toys/Games/Novelties/Role Play: Mattel – “DC Super Hero Girls” Action Figures
Winner of the Appliances/Automotive/Electronics/Hardware/Housewares/Paint licensed product category: Select Brands–Disney/Pixar – Pixar Collection Slow Cooker