The latest survey into the cookware purchasing habits of US consumers has found for the first time that just over half (50.9%) would now prefer to buy cookware with ceramic non-stick coatings rather than traditional PTFE.
The annual Homeworld Forecast 2013 survey published by US housewares magazine Homeworld shows the growing influence of ceramic non-stick, with the margin preferring that over PTFE up from just under 40% the previous year. Ceramic non-stick cookware was flagged up in the survey as a “hot” category.
Ceramic non-stick has gained ground as a result of numerous claims that PTFE can be harmful to health.
The reaction in the US to ceramic non-stick is encouraging for what can be achieved in the UK, according to Darren Murley, UK sales manager at The Cookware Company – the manufacturer behind GreenPan. The brand has become synonymous with ceramic non-stick through its partnership with the ceramic non-stick coating manufacturer Thermolon.
“We’ve found the UK keen to get behind ceramic non-stick in the three years since we’ve been selling GreenPan here,” he said. “It’s become a cookware category in its own right and I’m certainly looking forward to the day when over half of consumers asked choose ceramic non-stick over traditional PTFE!
“We’re part way there, with the support of many retailers who’ve now seen GreenPan becoming part of their cookware proposition in-store and also some strong coverage in the UK media.”
Recently, The Michel Roux Collection by GreenPan has achieved excellent reviews in Esquire, The Independent, Your Home and Ideal Home, while other GreenPan ranges have appeared on the BBC’s Great British Food Revival and The Great British Bake Off as well as ITV’s Let’s Do Lunch with Gino D’Acampo.