To meet unprecedented demand for places, the British Home Enhancement Trade Association (BHETA) has changed the venture of its next member form.

‘Unprecedented demand’ for places for BHETA forum headlined by Homebase

To meet unprecedented demand for places, the British Home Enhancement Trade Association (BHETA) has changed the venture of its next member form.

'Unprecedented demand' for places for BHETA forum headlined by Homebase

The DIY sector open forum, which takes place on Tuesday November 18, was due to be held at BHETA’s headquarters at Federation House in Birmingham with a start time of 10am. It will now take place at The Edgbaston Stadium in Birmingham at 9.30am on the same day.

The principle retail guest speaker is Paul Emslie, commercial director of Homebase. When his name was originally announced, Peter Stone, home improvement sector director of BHETA, predicted: “A high profile speaker like Paul is going to be of huge interest to BHETA members across the spectrum from housewares and SDAs to DIY and garden, so we expect a great turnout.”

Paul’s presentation is entitled: “Homebase – The Future Direction.” He will share the strategic information on the home improvement retail giant’s five-year realignment programme, which is now at the half-way point, and report on its progress to date.

Paul will be joined by Neil Munz-Jones of MDJ2 Associates, formerly director of commercial strategy at B&Q, who will talk on the subject of “putting the fun back into shopping, how the internet is transforming retail”. Also taking to the stage is Robert Herridge of Packology who will discuss “how businesses can improve profit by reducing packaging costs” and Paul Brown of Agentbase, who will address the issue of “exploring new markets”.

If you have any queries regarding the DIY Open Forum please contact Kulli Cheema at kc@bheta.co.uk or call 01212371130.

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