Ultimate Products confirmed today to HousewaresLive.net that it intends to develop new products under Giles & Posner’s trademarks, which it has just acquired.
Ultimate bought the trademarks along with Giles & Posner’s stock after the company went into administration at the end of last year.
A spokesperson for Ultimate told HousewaresLive.net that existing products in Giles & Posner’s portfolio “will continue to be supplied. As far as the longer term is concerned, the manufacturing of new product ranges is being reviewed at the moment. I’ve just taken some soundings from retailers on what they want to see and that will be fed into the new product cycle.”
Giles & Posner employed 11 people, none of whom have been taken on by Ultimate, said the spokesperson. Directors Darren Giles and Hitesh Patel were laid off by the administrators.