Billed as the UK’s first ever no and low alcohol pub, the pop-up will open its doors in London on July 24 (1pm-9pm) and July 25 (12pm-7pm) at The Old Crown Public House, 33 New Oxford Street in Holborn.
The supermarket chain said thirsty punters will also have the chance to try the UK’s first non-alcoholic dark distillate, Celtic Soul, which offers a ‘refined and sophisticated drinks experience that takes the appeal of whisky’. The new tipple will be on offer alongside more than 20 types of drinks available at Sainsbury’s including a range of beers such as Lucky Saint, mocktails such as Everleaf (a non-alcoholic aperitif-spritz) and a collection of wines.
Entry to the pub will cost £5, which also entitles attendees to two drinks of their choice and two bar snacks throughout their visit.
The Clean Vic No & Low Alcohol pub will also offering masterclasses for customers looking for inspiration on how to cut down on their alcohol intake. For example, Millie Gooch, founder of Sober Girl Society, will host a No & Low alcohol cocktail making masterclass, and there will be beer tasting sessions too.
Sainsbury’s has reported a 31.8% increase in sales of no and low alcoholic products in the last 12 weeks and a 33% increase in customers searching for non-alcoholic products online.
Anne Cooper, buyer at Sainsbury’s, said: “We’re seeing a really exciting spike in the no and low alcohol category at Sainsbury’s which has been growing since 2001. With an increasing number of products now available, those who want to hold off on alcoholic beverages don’t need to miss out on the experience of enjoying a beer with friends or even a mocktail made with a delicious non-alcoholic distillate.
“From speaking to customers, we know there is still some uncertainty about what these no and low alcohol products taste like and how they are made. So, our specially curated workshops in the Clean Vic will help customers learn more about these drinks, providing key tasting notes given by the experts.”
The Clean Vic No & Low Alcohol pub