Following customer feedback, Typhoon has taken the decision to stop selling current ranges through its website.
“We want Typhoon to be a company who takes into consideration the wishes of its customers and does what’s best for both parties,” commented managing director Chris Stevens.
“In order to fully support our retail partners we made the decision to stop selling all current ranges through the website from the end of August.”
Instead, the company will now direct online consumers to its key retail partners.
“All autumn ranges will be on the website in the next week, so whilst consumers will still be able to view the products online, they will be directed on to our customers to place their orders,” Stevens said. “We feel this is a key step to show our customers how important they are to us and how seriously we take their feedback.”
According to Mark Rollason, head of sales and marketing: “We’ve already received positive feedback from those customers who are aware of the change.”
The company will continue to sell clearance lines through the website, but says this business represents a small percentage of overall sales and will not affect its customers’ main business.
typhoonhousewares.com started online selling in 2005, when the company was known as Typhoon Europe.