Two housewares companies sign up with BHETA

Two housewares suppliers – Data Housewares and ESA Sales – and one DIY/home improvement company have joined BHETA (British Home Enhancement Trade Association).

Wolverhampton-based Data Housewares manufactures fine bone china tabletop. Described as ‘stylish, elegant, strong and incredibly durable’, its ceramic tableware includes mugs, tea pots and milk jugs, both decorated and white, as well as a selection of other whiteware.

ESA Sales was formed in 2017 with the vision of providing a bespoke service, assisting brands with entry into UK retail channels. With 30-plus years of senior sales experience, founder Chris Hoyle saw an opportunity to ‘implement a methodology including account-based operations in order to cement relationships with buyers; a complementary portfolio to maximise the strength of the offering to retail partners; and activity in all UK routes to market, supported by JIT logistics’. Brands include Tatay, Platters, Salter and HoMedics.

Based in Sheffield, Home Décor GB supplies contemporary bedroom furniture and kitchens to DIY, construction, new-build and online markets. From its factories in the UK, the firm manufactures over a quarter of a million doors each year and supplies hardware to other manufacturers. The company also designs, manufactures and installs bespoke, handmade kitchens, sold through its network of showrooms and direct to architects, developers and house builders.

BHETA chief operating officer Will Jones said: “This is excellent news and we look forward to welcoming the teams to future BHETA events and exhibitions.”

For more information about BHETA membership, contact the member services team on 0121 237 1130 or visit

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