Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares brand Mason Cash has collaborated with flour miller Homepride to launch limited edition Mason Cash & Homepride Fred Mixing Bowls.
The 29cm earthenware bowls come in two colours of baby pink and powder blue. Both feature the diamond design that Mason Cash Mixing Bowls are known for, with the addition of the Homepride Fred character embossed around the outside.
All Homepride flour is made from wheat grown and milled in the UK and has certified 100% British Wheat provenance. In 1964, the brand introduced its ‘Chief Flour Grader’ Fred in an advertising campaign. The character is now available on a number of collectables.
Mason Cash says the bowls are ‘perfect for weddings, birthdays and Christmas – and especially for that Star Baker in the family as The Great British Bake Off hits our screens again this August.’ They are available to purchase online from the Fred’s Collectables Shop on the Homepride Flour Website and retail for £16 plus four tokens (see website for more details on how to collect the tokens).
