Small electricals supplier Sensio Inc. has launched Skinnygirl by BELLA: a co-branded collection of small kitchen appliances from US TV star Bethenny Frankel.
>The natural foods chef and best-selling author has appeared on US TV shows ‘ The Apprentice: Martha Stewart’, ‘The Real Housewives of New York City’ and was the subject of the reality series ‘Bethenny Ever After’ which ran on the Bravo TV channel in the UK. She also founded the Skinnygirl low-calorie cocktail company.
The Skinnygirl by BELLA collection will debut with a 700watt personal extraction blender, scheduled to be unveiled on the QVC TV channel in the US on November 9. It will be followed by other products in the coming months.
Sensio Inc. ceo Shae Hong said: “We’re pleased to work with Bethenny Frankel and the Skinnygirl brand to introduce these new products. Skinnygirl is a great fit for our portfolio of quality products with aesthetic appeal and strong features.”
Bethenny Frankel added: “Housewares is the perfect fit for Skinnygirl. Appliances in your home should encourage a healthy lifestyle, be practical, innovative and easy to use for people on the go.I’m thrilled to partner with Sensio whose expertise in product development has helped bring these new designs to life.”