The new Tefal Fresh Express is receiving a boost from a major television advertising campaign.
Using a 20- and 10-second ad mix, the £1.3m campaign focuses on the healthy eating benefits derived from using the Fresh Express, which grates and slices vegetables in minimal time without the effort of manual food preparation.
The campaign, running from April 13 to May 17, is showing nationally and is being broadcast on a wide range of channels including ITV1, C4, Five, ITV Breakfast and Mch.
Retailers can maximise the benefits of the campaign with a range of specially-designed POS materials to maximise sales at point of purchase.
As part of the Fresh Express launch campaign, Tefal owner Groupe SEB is working in partnership with the British Heart Foundation to raise funds. It has a target of £50,000 to achieve through consumers purchasing a £49.99 Fresh Express and making donations.