Housewares supplier Tradestock has won an infringement battle with a UK retail chain over its award-winning FreeForm tray.
The company said it took the decision to enforce its intellectual property rights after the copyright breach was brought to its attention by another retailer, who stocks the genuine product.
Tradestock chairman Duncan Babington explained: “A lot has gone into the design and development of FreeForm. So we decided to take action in order to make a point. FreeForm is a brand we are very proud of and no infringement will be tolerated.”
The retailer has given an assurance that all stock has been taken off sale and has also agreed to compensate Tradestock.
Designed in the UK by Tradestock, FreeForm is described as ‘a very creative concept and revolutionary design’. It is essentially a placemat when sitting flat, which transforms into an edged tray, simply by lifting it up by the integrated handles. The brand is continually being evolved, with new products coming on-stream regularly.