Housewares supplier Tradestock has entered into a distribution agreement with Dutch company Wegter Consumenten B.V., which manufactures and distributes the licensed collection of Laura Ashley tableware.
Tradestock managing director Keith Nye said: “Like Tradestock, Wegter is a family-owned business with an ethos for outstanding customer service and exceptional products, and we are delighted to have this opportunity to add the renowned and distinguished Laura Ashley brand to our portfolio.
“The Laura Ashley tableware collections and accessories are a perfect addition to Tradestock’s portfolio, complementing our other brands which include glassware and tabletop accessories – thus enabling us to provide an all-encompassing and complementary china, glass and tabletop offering.”
Frans Wegter of Wegter Consumenten commented: “We, too, are delighted about this collaboration of two like-minded businesses and look forward to working with Tradestock.”
Tradestock’s key brands include its own Freeform and iStyle My Home brands that offer tabletop accessories and glassware including the best-selling Raising Spirits collection. The company also distributes glassware brands Crystalite Bohemia and La Rochère.
Wegter is a professional partner for tableware and kitchenware companies across Europe. With a heritage dating back over 100 years, it manufactures, markets and distributes licensed and own brands as well as private label collections, with the most famous licensed brand being Laura Ashley.
The first Laura Ashley tableware collection – Blueprint Collectables – was introduced in 2017, followed by Heritage Collectables in 2019. The designs, taken from early Laura Ashley archives, are now used and portrayed on finest new bone china porcelain.
Laura Ashley’s Blueprint Collectables tableware collection