A total of 26 towns have already confirmed their interest in taking part in the ‘Celebrate an Independent Christmas’ campaign.
The promotion is a UK-wide effort to improve footfall in high streets, towns and village centres, to increase consumer confidence, and to boost retail sales. It runs for the six weeks prior to Christmas day.
Consumers will be encouraged to spend a proportion of their Christmas budget with local, independent businesses. The message is that buying from an independent typically guarantees them a more unique, personal experience.
The campaign will be calling on retailers and business organisations to work together to create ‘Christmas Shopping Challenges’.
The Independent Christmas campaign was created in July 2012 by Clare Rayner. Following the success of Independent Retailer Month in 2012, Clare decided to create a second campaign to help retailers at what for many is the most critical time of year: Christmas.
Inspired by stories of ‘Shopping Crawls’ in the USA and having seen one UK town, Banbury, do something similar during Independent Retailer Month 2012, Clare decided to set about creating a campaign that really delivered impact in local communities.
Tomorrow (Wednesday October 2) at 6:30pm Clare is delivering a webinar focused on helping any retailer/consumer facing business to make the most of participating in their local “Christmas Shopping Challenge”.
If you are unable to attend live you are welcome to register, in order to submit your questions and to be guaranteed of being sent a link to the recording of the presentation. The whole session will be recorded and will be available to download / watch again later for anyone who is interested.
To register, visit https://www3.gotomeeting.com/register/281080470