A national advertising campaign promoting Tower’s Cerasure colour-changing pans is about to make its TV debut.
Housewares distributor RKW has made a ‘heavyweight’ investment in the campaign, which comprises 10- and 30-second advertisements that will appear on Channel 5, ITV3, Food Network, Good Food, Sky Living, More 4 and Alibi, this month and next.
RKW managing director Rob Sutton said: “The Cerasure TV campaign has already created great interest from our valued existing retailers, as well as opening up many new accounts for the pans and the complete FSDU and TV unit. The Cerasure superior ceramic non-stick technology is amazing, making the pan sets a great addition to any retailer and kitchen. The performance and quality ticks all the boxes – having received top reviews from consumers.”
The metallic ceramic interior coating of the pan turns from grey to white when the pan reaches optimum cooking temperature and goes back to its original colour when the pan is cool enough to clean. Tower says the ceramic coating has superior non-stick and easy-to-clean properties while the aluminum body ensures fast and energy-efficient conductivity. The Cerasure family of cookware includes frypans in three sizes (20, 24 and 28 cm) plus sauté pans.