Tower Housewares brings the unrivalled success of its indoor cookware products to outside of the home with a brand-new category launch.
STEALTH, the first Outdoor Living collection from RKW’s flagship brand, has arrived with a selection of state-of-the-art barbecues, grills and outdoor heating products to celebrate the summer.
The fastest-growing SDA brand and the UK’s favourite for Air Fryers, Tower takes its wealth of product knowledge and award-winning innovation to new heights with the STEALTH range. The new collection introduces barbecue grills, smoker grills and gas barbecues with uncontested heat control functionality, durable heavy-gauged construction and effortless manoeuvrability.
With portable barbecues and foldable space-saving designs, Tower revolutionises the way its users can cook, from the garden to the great outdoors. Maximised surface areas cook larger amounts of food faster on family camping trips, alongside accessible carry handles and child-safe locking mechanisms for an uncomplicated outdoor cooking adventure.
Sophisticated outdoor heating products inject style into the STEALTH range, presented across a variety of contemporary fire pits and chimeneas to add rustic charm to the garden. The 2-in-1 Fire Pit and BBQ completes the barbecue experience, taking care of both cooking and heating needs in a single practical design.
Equipped with ash collectors and drip trays for easier cleaning, as well as an average quick assembly time of under 1 hour, Tower’s STEALTH products aim to take the hassle out of the outdoor cooking experience.
“This expansion marks an incredibly exciting new chapter for Tower,” said Stephen McElroy, Sales Director for Floorcare & Outdoor Living at RKW. “We’ve continued to source, develop and grow our product categories with a passion to deliver exceptional quality products into new markets.
“Our Tower brand has seen fantastic growth over the last year and we’re looking to follow that success into 2021 with the Outdoor Living collection.”
Outdoor Living expands further with protective barbecue covers, utensil sets and accessories to support the STEALTH lines, in addition to all-new product designs to revolutionise home-cooking. The upcoming Pizzazz Grill Top Pizza Oven complements Tower’s current outdoor BBQ offerings, allowing its users to easily create authentic homemade pizza on top of a gas, charcoal or kettle grill.
Tower continues to invest in the latest product innovations to bring state-of-the-art products to the UK market. New category expansions ‘Barbary & Oak’ and ‘Coast & Country’ strengthen its portfolio with artisan dinnerware sets and sustainable eco-friendly serveware.