Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares brand Tower has capitalised on the success of its Cerasure cookware by unveiling a new premium non-stick ‘Cerastone’ cookware range, which made it debut at the Spring Fair last week.
The collection features a ceramic stone coating and will span frying pans, sauté pans, saucepans and electrical grills. The company said: “The Cerastone range is a new proposition and offers unrivalled efficiency and best-in-class non-stick properties, thanks to a unique manufacturing process that uses four variant of stone to create the Cerastone coating. The particles in the Cerastone coating not only raise the foodstuffs to prevent sticking, but also enable even heat distribution for more efficient cooking.”
Tower added that Cerastone is fully ceramic and less susceptible to wear and tear after prolonged use, and works in conjunction with the forged aluminium unibody construction to improve conductivity ensuring reduced cooking times.
