Top Drawer reveals campaign for Spring/Summer 2019 show

Clarion Events has announced details of the marketing campaign for the Spring/Summer 2019 edition of its London trade show Top Drawer.

The exhibition organiser said the push will focus on ‘what sets Top Drawer apart: its expert curation, dedication to new talent and innovation, plus the exceptional quality, originality, breadth and depth of choice right across the lifestyle landscape. That’s why it provides retailers with a sourcing destination unlike any other – an out of the ordinary experience’.

Event director Alejandra Campos commented: “Stores are increasingly challenged to distinguish themselves and provide something special and different. As we continue to push boundaries and define trends, our ‘out of the ordinary’ message reflects the need to provide something unique.

“We continuously evolve and develop Top Drawer, investing in the design and features of the show to help retailers meet this challenge. In doing so, we aim to provide a relevant, enjoyable and inspiring experience which is extraordinary on every level.”

The Spring/Summer 2019 edition of Top Drawer will be held from January 13 to January 15 at Olympia in London. Encompassing nine product sectors including home, table, gift, food and craft, the event will showcase thousands of new design-led products from over 1,500 brands.

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