TK Maxx plans Christmas boost with TV ads

TK Maxx is set to invest in a heavyweight television campaign this Christmas in an effort to boost its flagging performance.

TK Maxx plans Christmas boost with TV ads

Profits at the retailer’s European parent, TJX Europe, dived by 76% in the first half of the year, with sales badly affected by foreign currency exchange rates.

Now, the UK’s TK Maxx is reported to be looking to spend some £3m on television and print advertising in the run-up to Christmas.

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