Three more Housewares members for BHETA

Sph2onge Limited, Kinetico UK and Instant Brands are the latest three housewares companies to have joined the British Home Enhancement Trade Association (BHETA).

Sph2onge was founded in London in 2016 by director Christopher Foster who was on a mission to create a super-absorbent sponge to provide an easy and mess-free solution to defrosting the freezer.   Since becoming an Instagram hit, the company has grown to supplying its signature product internationally and launching other cleaning products such as a microfibre range.

Southampton-based Kinetico Water Systems produces domestic and commercial water softeners, water filters, salts and consumables.  The company was founded in 1970 by an engineering team designing the world’s first demand-operated, twin-tank, non-electric water softener, revolutionising the water treatment industry overnight.

Instant Brands offers a range of timesaving, multi-purpose kitchen appliances, that prepare delicious and healthy meals, easily and quickly. Now a global community with millions of home cooks and foodies, there are countless recipes, forums and books dedicated to the Instant Brands appliances.  From the best-selling Instant Pot 7-in-1 Electric Pressure Cooker to the new Vortex 4-in-1 Air Fryer, these multi-functional appliances simplify everything from cooking to baking, to frying to roasting,

Seema Grantham, BHETA’s sector manager for housewares said, “It’s great to see such innovative housewares brands joining BHETA and looking to create new opportunities through the association’s extensive network of retail, export and business service contacts.”

For more information about BHETA and its networking and business support opportunities, contact Member Services Manager, Nicola Adams on or 07946 078566.

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