Three More Housewares Brands Join BHETA

Katie Alice, Decor, and Contigo are the latest housewares brands to have joined the British Home Enhancement Trade Association (BHETA).

The Katie Alice brand is known for vintage, especially florals, something which enabled the creation of over ten successful ranges of tableware for Creative Tops.  Along with Waitrose, the Katie Alice brand has also sold well in Debenhams, Fenwick’s, Sainsbury’s, and Waterstones, as well as many independent shops around the UK, alongside an equally prolific export business.  The brand now has its own website, showcasing retro-inspired mugs, home, and kitchen accessories.

Décor has been making homewares in Australia for over 60 years, producing products that are beautiful, functional, affordable, and made to last. With over 500 products in the Décor range including food storage, lunch, hydration, coolers, ice, garden, laundry, cleaning, and more.

The Décor Corporation UK targets retail channels including grocery, discount, department stores, hardware stores and garden centres.

The Contigo brand is known for its stylish travel mugs, water bottles, and kids’ bottles.  Products are 100% BPA-free and spillproof.  The reusable travel mugs & water bottles are also leakproof for reliability and style.  Contigo is one of many top home and lifestyle brands belonging to Newell Rubbermaid UK.

Seema Grantham, BHETA’s sector manager for housewares said, “I’m delighted to see such established brands with such great design credentials joining BHETA to create new opportunities through the association’s extensive network of retail, export, and business service contacts.”

For more information about BHETA and its networking and business support opportunities, contact Member Services Manager, Nicola Adams on or 07946 078566.

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