Thermos UK, the manufacturer of portable insulated food and drink containers, has launched a new ecommerce website at thermos.co.uk
Displaying a new brand look, the supporting lifestyle imagery focuses on four core channels: active, commuter, glamping/festival and kids. With a view to broadening appeal to a younger audience, the site will showcase the latest Thermos range and best sellers.
Thermos UK said: ‘With the increasing emphasis on sustainability and the drive to eliminate the use of single-use plastics, the reusable drink and food container market has seen rapid ascent.
‘With over 100 years’ expertise and as leaders within this sector, we continually look to enhance our offering to cater for this increasing demand. Having a mobile first ecommerce store will allow the brand to more quickly adapt, based on customer feedback.’
Nick Kime, managing director of Thermos UK, commented: “This is a really exciting time for the Thermos UK brand. Whilst we will continue to maintain strong partnerships with our existing sales channels, we will now have the ability to give the brand a voice and gain direct consumer insight. The new website highlights a brand refresh and we’re looking forward seeing how the platform develops.”