Thermos acquires Lifefactory

Portable insulated food and drink container manufacturer Thermos has announced the acquisition of US housewares company Lifefactory.

Headquartered in California, Lifefactory was founded in 2007 and is a designer and marketer of reusable glass beverage and food storage products.

The Lifefactory line began with baby bottles and has grown to include adult water bottles, wine and beverage glasses and oven-friendly food storage. All components are made in North America or Europe.

The products are available in over 20 countries and more than 3,000 retail locations. Forma House is the exclusive UK distributor for Lifefactory.

Thermos president and chief operating officer Rick Dias said: “Lifefactory has set themselves apart as the leader in portable glass hydration and food storage products, and their commitment to designing the most innovative products, with the highest quality materials, has been the foundation for their incredible success.

“Their extraordinary portfolio has set the standard in the portable glass hydration business, and Thermos is thrilled to be a part of the next chapter of innovation and success at Lifefactory.”

Jan-Patrick Schmitz, chairman of Lifefactory, commented: “Since our inception, it’s been our mission to bring pure taste to the entire family, from the cradle to the table.

“We enter this new relationship with Thermos with a great sense of excitement and pride. We have come to know Thermos as a special company, with both the scale to make a difference, and the high touch and creative leadership to bring trusted products that inspire healthy living.”

He continued: “We believe the combined capabilities of our two organisations create an opportunity to amplify the authentic and special brand we have built, and accelerate the pursuit of our vision to become the most innovative and inspirational premium hydration brand in the world.”

Forma House business development manager Simon Maghnagi told www.HousewaresLive.net that it’s “business as usual” for Forma House as the exclusive UK distributor. He added: “Thermos intends to let the brand run independently and all purchase orders will continue to flow as usual.”

 

Lifefactory 650ml active flip glass bottle (rrp £34)

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