The White Company launches north-west flagship at Liverpool ONE

Lifestyle retailer The White Company has opened its new north-west flagship store on Liverpool ONE’s Peter’s Lane.

The 5,212sq ft store includes the brand’s full range of exclusive products, from home accessories to clothing and childrenswear.

Design of the store was carried out by The White Company’s in-house team and features a traditional and timeless look and feel, with the emphasis on products in a calm and inviting environment.

The White Company chief executive offer Will Kernan said: “Liverpool ONE was the perfect choice for our new flagship store. We had a terrific response from customers last year with our pop-up store and Grosvenor has been the ideal partner in creating this new flagship in the north-west. We are delighted to now be open and to be able to trade our full offer in the run up to Christmas.”

The retailer ran a Christmas Pop-Up at Liverpool ONE last year offering fragrances, accessories, decorations and gifts for the festive season.

Liverpool ONE is a 250,000sq m Grosvenor development in central Liverpool managed by Grosvenor Europe. It comprises over 170 stores, bars and restaurants, a 14- screen cinema, an indoor adventure golf course and a five-acre park, spanning five areas including Paradise Street, South John Street, Hanover Street and the Leisure Terrace. Stores include high street names John Lewis and Debenhams.

Peter’s Lane is billed as Liverpool ONE’s designer fashion hub and plays host to stores including Michael Kors, Hugo Boss, Reiss, Flannels and the first Beauty Bazaar, Harvey Nichols in the UK.

Miles Dennett, director at Grosvenor Europe, added: “The White Company is another great opening for Liverpool ONE. They are a valued addition to the line-up of leading aspirational brands on Peter’s Lane and mark the latest in a line of strong retail additions to Liverpool ONE as a whole, including Victoria’s Secret, 7Liverpool, Bravissimo, Urban Decay, Rolex, Lindt, Smiggle and Jack Wolfskin.”

The White Company began 21 years ago as a mail order offer and is now one of the UK’s fastest growing multi-channel retailers.

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