The Summer of Rosé?

As the nation gets set to enjoy the last bank holiday of the year, Waitrose predicts that rosé will be the drink of choice, as sales of the wine are up 104% for the supermarket chain compared with last year.

The grocery multiple said: ‘When the sun shines, the demand of rosé grows but the trend for frosé, which is dubbed the ‘coolest drink of the summer’, is influencing the recent increase.’

Frosé is made by freezing rosé wine with lemon juice and sugar. The drink is usually prepared in a large container and frozen for approximately seven hours before being blended into a slush.

A Waitrose spokesperson commented: ‘Frosé really has taken the nation by storm, fusing together two summer favourites – rosé and cooling slushes.

‘Preparation is minimal and it can be stored or used in batches, making it perfect for parties. Our customers are making the most of the British summer time and this homemade, adult version of a Slush Puppy is a fun way to entertain guests in the sunshine’.

Waitrose added that frosé isn’t the only drink that sunseekers have been enjoying over this bank holiday weekend. Sales of Pimm’s and Aperol are up more than 50%, Vermouth up 52%, bottled lager up 69% and cider up 34% this week compared with last year.

BBQ meats are on the rise too, with lamb koftas up 39%, chicken and chorizo kebabs up 21% and sweet chilli beef kebabs up 19%.

And for sweet treats, shoppers are stocking up on ice creams, with sales up 45%.


Waitrose Ripe And Juicy Spanish Rosé

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