The rise of the home mixologist

The premium drinks market has been shaken and stirred by a James Bond-inspired shift to home-made Martinis, according to Co-op.

The retailer has seen an increase in sales of 42% for premium vodka and 41% for premium gin – key ingredients of a Martini cocktail  – so far this year.

Grey Goose vodka and Hendricks gin are the favourite premium spirits of grocery chain’s customers, up by 21% and 87% respectively.

Espresso Martini ingredients of coffee beans have seen an increase of 5.2%, while vermouth sales have increased by 11% this year.

Co-op said the rise in upmarket bars has led to Brits to wanting to adopt this sophisticated way of drinking at home and become amateur mixologists, to recreate the expensive cocktails found on menus.

Co-op’s spirits buyer Sarah-Jane Wilson commented: “Super-premium spirit brands are now a kitchen cupboard staple for Brits looking to create their own impressive bar at home, and we are anticipating sales will continue to grow.”

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