Discount chain The Original Factory Shop (TOFS) launches WorthIt! online and in-store today (Monday October 12), described as ‘an exclusive range of ‘great value everyday essentials that resurrects the best of an old high street favourite’.
The company said: ‘The WorthIt! range revives the much loved Woolworths concept of providing customers with everything they need to kit out their homes at the lowest price possible, without compromising on quality. The brainchild of former Woolworths CEO Tony Page, the WorthIt! trademark is now owned by TOFS.’
In celebration of the launch, The Original Factory Shop has commissioned a limited edition WorthIt! catalogue which takes inspiration from the traditional Woolworths archive. Items in the 100-strong range vary from everyday cleaning products to halogen heaters, hoovers, kettles and toasters. Prices go from £1 to £40 for a microwave.
TOFS marketing & multichannel director Hannah Legg said: “With half of British families already shopping at discount retailers, customer demand for great value on everyday necessities is increasing and this became more pertinent when Woolworths left the high street. While we already provide great discounts on top brands, along with great value own-brand products, our WorthIt range is a step beyond this.”
She added: “We’re committed to providing genuine quality and value to all customers. Our WorthIt range reinforces this ethos and we’re excited for it to become a much loved range to all our customers.” She noted that “top picks” within the range include a complete bed set for £12, a cylinder vacuum for £29 and a slow cooker and 16-piece cutlery set for £8 each.
Established in 1969, The Original Factory Shop bills itself as Britain’s biggest discount department store selling a wide range of products including fashion, accessories, footwear, home & garden, furniture, electricals, toys & leisure, beauty & gifts and mobility & daily living products, at discount prices.
Owned by private equity company Duke Street, The Original Factory Shop operates 200 stores, employs almost 3,000 people, and has an annual turnover in excess of £200 million.