The humble muffin helps to measure inflation

Smoothies and muffins are now so embedded in the British way of life that the government is using them to help measure inflation.

The humble muffin helps to measure inflation

The two products have been added to the typical basket of goods and services that goes to calculate the Retail Prices Index. The 650-strong list is updated each year by the Office for National Statistics to reflect public spending trends.

The ONS says the popularity of fruit smoothies is growing in supermarkets, while the rise of the muffin is indicative of the growing café culture: snacks such as muffins tend to be bought at the same time as customers buy their coffee in a café.

Meanwhile, CD singles, “stubbie” lager, frozen vegetarian ready meals and 35mm camera films are all ejected from the basket.

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