The Housewares Innovation Awards 2017 programme wins early sponsorship backing

Although The Housewares Innovation Awards 2017 is eight months away, several sponsors have already signed up to support the event.

Organised by Housewares Magazine and its digital partner, this prestigious annual ceremony will take place at the National Motorcycle Museum in Birmingham on the evening of  Monday, February 6 – during the Spring Fair. Working in partnership with Spring Fair, the occasion is set to be the best one yet. 

Impressed with the great success of the 2016 event, many of its sponsors have returned for 2017. The list includes Aspin, which will sponsor the Service Award. Aspin said: ‘This event is designed to celebrate the best of British in the world of housewares. It’s a chance to highlight the brands, people, retailers and exceptional service that each individual and organisation contributes to the industry.’

The British Home Enhancement Trade Association (BHETA) has confirmed that it will sponsor the Best Housewares Salesperson Award again. BHETA explained: ‘We want to support initiatives that are designed to inspire and motivate people associated with the industry – and the Awards afford an opportunity to celebrate innovation, recognise individuals’ contributions – and provide excellent networking opportunities.’

Creative Tops will once again sponsor the Best Multiple Housewares Retailer Award. The supplier commented: ‘It’s a pleasure to support the housewares industry and recognise innovation and new ideas that will help the industry to thrive. The Awards play a pivotal role in the evolution of the industry and we pride ourselves on supporting and participating in this process.’

Grunwerg will once again sponsor the Best Independent Department Store Award. The company said: ‘We’re proud to be sponsoring the Awards again this year because as a distributor who has been in the industry for over 70 years, we’re keen to support and recognise the key businesses that are doing well and working hard to keep housewares fresh, new and exciting. It’s important that good effort in innovation is recognised and rewarded.’

Horwood is continuing with its commitment to support independent retailers and will once again sponsor the Best Cookshop Award. Horwood believes that ‘without events like The Housewares Innovation Awards, the industry will become – like so many others – corporate and impersonal’.

The US-based International Housewares Association (IHA), which organises the annual International Home + Housewares Show in Chicago, is also joining the roll call.  It will once again sponsor the Small Electricals Innovation Award.

IHA explained: ‘The UK is an important market for the IHA and the International Home + Housewares Show. We have over 200 British home and housewares buyers visiting the show every year, and dozens of British companies exhibiting. Recognising the high value of the market – and with the IHA’s role of uniting and supporting the home and housewares industry globally – we want to be present supporting the key events that benefit the industry in the UK.’

Lakeland will once again sponsor the Cookware Innovation and Bakeware Innovation Awards. The multiple retailer commented: ‘We’re proud to sponsor the Housewares Innovation Awards in that they recognise exactly the reason why Lakeland exists: to bring innovation into our kitchens and homes, making life easier and more pleasurable.’

Magimix will once again sponsor the Best Rising Star Award. The small electricals supplier said: ‘We’re excited to be sponsoring The Housewares Innovation Awards 2017 that champion innovation, creativity and distinction within this thriving industry and recognise best practice.

“As a company dedicated to making life easier for anyone in the kitchen, there is a natural fit between Magimix and the Awards. We are the original pioneers of the food processor, first introducing it to the UK market over 40 years ago, and we are dedicated to supporting other companies. We’re very much looking forward to the event, networking with industry peers and celebrating with the housewares industry.”

Joining the line-up as a new sponsor is Ultimate Products, which will sponsor one of the new categories for 2017: the Best Supermarket Award. Ultimate Products said: ‘This event promotes competition – and competition ensures the industry pushes the boundaries and stops it stagnating.’

Other sponsors to date are Villeroy & Boch, Spring Fair, ICTC, Haus and T&G Woodware.

Entries and nominations for the Awards are open and for 2017, global entries are welcome too. Entering the Awards is simple. The forms are available to download via the Awards website at and you can choose to send the completed forms back via post or email.

There are still opportunities to get involved with The Housewares Innovation Awards 2017. Please contact event manager Laurie Marrington to find out more. Email her at or call her on 07903 712 102.

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