Amid the COVID-19 pandemic, the GA is looking to spread some kindness by celebrating the hard work and dedication of all the essential staff delivering food, stacking shelves and keeping streets clean, as well as NHS workers risking their lives in hospitals across the country.
Gift companies, small and large, are being asked to donate products to be sent to deserving key workers through the ‘Gift Them Thanks’ campaign which begins on 4 May. Members of the public will be able to nominate anyone working in an essential role using the #GiftThemThanks hashtag.
The campaign’s dedicated Instagram page @GiftThemThanks will be announcing winners every day throughout the month, displaying the gifts given and showcasing the generosity of the gift sector on social media.
Sarah Ward, chief executive of the GA said: “While the majority of us are experiencing life in lock down at home, thousands of selfless individuals are working day in, day out to keep the country running. We want to show our gratitude to these men and women by giving back – and what better way to do that than with a gift?
“We’re encouraging our members to do their bit and take part if they can. We hope our new #GiftThemThanks campaign brings our industry together to honour our wonderful key workers.”