What More UK Limited has announced that it will sponsor local football club Accrington Stanley for the next three years.
As part of the deal, the club’s ground on Livingstone Road in Accrington, has been renamed the “Wham Stadium”, reflecting the name of What More’s Wham brand products.
In another deal, What More UK’s partner company PlasticBoxShop (http://www.plasticboxshop.co.uk/) is taking over as Accrington Stanley’s shirt sponsor. Both companies will be heavily promoted on signage around the Wham Stadium and on the players’ kit. The stadium control tower – a square building at one corner of the pitch – has also been clad in multi-coloured panels to resemble the PlasticBoxShop logo.
What More UK’s Andy Holt and Tony Grimshaw attended a press launch of the new sponsorship deals on Tuesday morning (August 4), together with PlasticBoxShop founder Gary Lyons.
The event was fronted by world-renowned cricket legend David Lloyd, former England coach and now acclaimed TV commentator. Accrington born and bred, Lloyd had been an avid Accrington Stanley fan since his boyhood and is now a director of the club.
Both Tony Grimshaw and Gary Lyons were interviewed by David Lloyd in front of TV cameras about their companies’ sponsorship of the club. And David Lloyd himself was full of praise for both companies supporting Accrington Stanley as the new season kicks off.
Tony Grimshaw commented: “We’re very excited about this venture and looking forward to seeing Accrington Stanley moving up the league table over the next few months.”
Gary Lyons added: “It’s a historic and iconic club and when the opportunity came up for PlasticBoxShop to be the shirt sponsor I leapt at it. I’ve always had a soft spot for Accrington Stanley, ever since seeing the famous milk advert on TV when I was a kid, especially as my dad came from Liverpool!”
l-r: cricketing legend and Accrington Stanley director David Lloyd helps What More UK director Tony Grimshaw with part of the Wham Stadium’s new signage