The Cookware Company, whose brands include GreenPan, VitaVerde and Oxo Cookware, has strengthened its commercial team with the appointment of Meeta Patel as marketing manager.

The Cookware Company strengthens UK team

The Cookware Company, whose brands include GreenPan, VitaVerde and Oxo Cookware, has strengthened its commercial team with the appointment of Meeta Patel as marketing manager.

Meeta has an extensive background in the industry with 10 years’ experience in marketing at Groupe SEB and most recently, as head of marketing communications at LG electronics – Home Appliances.

The appointment is the latest in the UK which has seen Simon Rees join as trade sector manager with a background in product and brand development, and Mark Baverstock join as area sales manager supporting independent customers.

These appointments complete the team, with Darren Murley as trade sector manager. All are working closely with The Cookware Company’s Belgium head office as well as colleagues from other markets.

Meeta said: “This is a very exciting time to be joining The Cookware Company. Having spent my working life in international brands, there are lots of amazing opportunities for this family of brands, engaging retailers and consumers alike in the GreenPan story.”

Zouhair Yahia, sales director at The Cookware Company, said: “We have an excellent proposition for retailers in the UK and these recent appointments help reaffirm our position in a ceramic non-stick market which we pioneered and continue to dominate.”

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