Housewares supplier The Cookware Company, whose brands include GreenPan, GreenChef, VitaVerde and Oxo Cookware, has appointed Seema Grantham (was Bhogaita) as its first UK sales director.

The Cookware Company appoints first UK sales director

Housewares supplier The Cookware Company, whose brands include GreenPan, GreenChef, VitaVerde and Oxo Cookware, has appointed Seema Grantham (was Bhogaita) as its first UK sales director.

Seema joins with an extensive background in the housewares industry, having had a leading role in commercial teams for brands including Cole & Mason, Tefal, Zyliss, Rowenta and All Clad.

Seema said: “This is a hugely exciting time to be joining The Cookware Company. The team has already worked hard on engaging retailers and consumers alike in the GreenPan story and I’m looking forward to being part of that activity, especially with all the incredible developments we have coming up for the second half of 2016 and into 2017.”

Zouhair Yahia, international sales director at The Cookware Company, added: “We are delighted to have Seema on board. Her wealth of experience in the housewares sector will be a huge asset to our company as we reaffirm our position in a ceramic non-stick market which we pioneered and continue to dominate.”

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