The first Cake & Bake Show held at Earls Court in London last September sold out four weeks before the event, and attracted more than 21,000 visitors across two days.
The show is now moving north to Manchester Central business resort, in the heart of the northern city, from April 5-7. It is sponsored by Lakeland, Sainsbury’s, Squire’s Kitchen and Bonne Maman, while the headline sponsor is BakingMad.com, billed as the UK’s most visited home baking website.
The event is aimed at all ages with expert-run classes and demonstrations for those looking to improve their baking and sugarcraft skills, and stands aimed at those keen to stock up on the latest equipment for bakeware and cake decorating.
Last year’s list of exhibitors included housewares names such as Bamix, Culpitt, Falcon Products, FPC Sugarcraft, Funky Muffin, Little Venice Cake Company, Kenwood, Renshaw, Silikomart, The Cake Decorating Company and Squires Kitchen.
Features at the show include the Cake Kitchen, which will play host to baking celebrities and cake experts who will present a full programme of demonstrations throughout the show.
Names include ‘Baking Mad’ star Eric Lanlard, Mich Turner, founder of the Little Venice Cake Company, ‘The Great British Bake Off’ stars Edd Kimber and John Whaite, Manchester chef and star of ‘Sunday Brunch’ Simon Rimmer – and rising star Stacie Stewart, the beehive-toting baker from ITV series ‘Food, Glorious Food’.
Brand new for Manchester is The Competition Theatre, within which competitions will be held each day with members of the audience. Contestants from series 3 of the BBC’s ‘The Great British Bake Off’ will mentor the contestants on stage in a series of live bake offs.
Meanwhile, the judges of ITV show ‘Britain’s Best Bakery’, Mich Turner and Peter Sidwell, will be hosting their own baking challenges in the purpose built competition tent.