The Art of Joyful Gifting by Denby

Mix contemporary Denby patterns with Vintage (Contemporary Impression pattern with vintage Gypsy & Potters Wheel

We are all being drawn to more sustainable gifts preferring to gift something which is not only beautiful and useful but will also stand the test of time. There are so many reasons to gift – whether it’s to say ‘happy birthday’, ‘congratulations’ or simply a thank you for being there, whatever the occasion, Denby has handcrafted the perfect sustainable gift.

In its new campaign, ‘The Art of Joyful Gifting’, Denby isn’t advocating clearing out all that as gone before but is suggesting complementing existing cherished vintage tableware with contemporary patterns which work well together. Denby’s Gifting Campaign also encourages customers and influencers to share their stories of the brand’s iconic vintage tableware.

Denby has many gift ready ideas whether it’s to complement existing ceramics in the home or to make a perfect stand-alone gift. Denby’s boxed tableware sets have long appeared on wedding lists and today pieces from its Home Décor Collection such as hand-thrown and hand decorated Vases, Home Fragrance and Children’s Dining Sets make the perfect sustainable gift.

Impression straight sided tray

Denby’s Gifting Campaign also encourages the creation of a bespoke assembled gift such as a simple pamper pack in a stylish Denby Ridged Bowl, in fact there’s a Denby gift for use in every room in the house. In the same way that every piece of Denby is handcrafted and unique, you can artistically assemble and wrap your gift to give it a personal touch, like no other and lets the recipient know you really care.

Beautiful, versatile and durable, Denby is a sustainable gift endorsed by Tara Button, the Author of ‘Buy Me Once’, who has shared some conscious tips on putting together a gift list as part of the campaign. Each and every piece of Denby is made by hand in Derbyshire, England, using locally sourced clay and the skills of generations of craftsmen and women. Beautifully glazed, wonderfully durable, designed to be loved and to last.

Denby’s Gifting campaign includes: The Joyful Gift Guide, New Photography, Sustainable Gift Giving, Denby’s Guide to Matching Vintage Pieces with Contemporary Patterns, wonderful stories from consumers endorsing Denby’s Made to Last Credentials and Gift Wrapping tips. There’s also a Tableware Buyers Guide to help consumers pick the tableware that’s right for them and the Wedding Edit, all of which can be shared with Retailers for their websites.

Gift Studio Blue Mugs with indoor plants

The Art of Joyful gifting Campaign and runs until the end of September – see For Retailers requiring assets for Denby Gifting please contact:



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