Tesco unveils its biggest ever Black Friday event

Tesco customers are set to benefit from the retailer’s biggest ever Black Friday event, with the supermarket chain offering 11 days of deals and savings – up from four days last year.

The event starts at 9am on Monday (November 21) on the Tesco Direct website to Thursday December 1m while over 300 Tesco stores will be opening their doors to customers at 5am on Black Friday itself.

More stores are taking part than ever before this year, with more than 700 branches offering Black Friday deals.

A broader range of products will be on offer too: 650 will be on promotion with up to 50% off on selected items.- up from 200 items last year.

Last year’s event saw Tesco Direct receive seven orders per second with a total of 220,000 orders in the day. The best-selling ranges were TVs, tablets, gaming consoles and small domestic appliances.

Tesco UK and ROI chief executive officer Matt Davies said: “We’re doing all we can to take the hard work out of Christmas and help our customers get everything they need in one place.

“We’re already offering customers market leading prices on the most loved toys this Christmas, and now we’re launching our best ever Black Friday event, providing customers with more time than ever before to take advantage of some great deals.

“Christmas is an extremely busy time for customers, but with more products now on sale for a longer period, we’re hoping to take the stress out of Christmas shopping.”

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