Housewares Business-to-business magazine for housewares retailers and their suppliers
Tesco claims shoppers will soon have their weekly shop taken to a whole new level of fun as it introduces trampoline-inspired bouncy aisles, which will help people reach the top shelves more easily.
Lucy Mecklenburgh, ex-star of ITV2’s BAFTA-winning ‘scripted reality’ show The Only Way Is Essex (TOWIE) and celebrity participant of BBC1’s gymnastics show ‘Tumble’, has worked with the supermarket chain to help develop and quality test the bouncy aisles, as well as providing trampoline training to Tesco colleagues.
Lucy said: “The bouncy aisles are not only incredibly helpful, but also add so much fun to everyday grocery shopping! On ‘Tumble’, the trampoline routines were always my favourite, so I love the new aisles. I think people will jump at the chance to use them and I can’t wait for them to be installed in my local Tesco!”
Daisy O’Farllop, director of aisle operations at Tesco commented: “Introducing bouncy aisles is both a practical and fun solution to help our customers reach products on the top shelves, as well as speed up their shopping trip.
“Tesco’s patented Spring Stepper Shelf Solutions will be fitted to the floor, running alongside the shelves, leaving space in the middle of the aisle for customers to walk down with trolleys. We initially planned to trial it in one store, but feedback has been so positive that we’re now scheduling a full roll-out of the bouncy aisles across the UK over the next 12 months.”
