Tesco tracks the rise of the ‘new British wine connoisseurs’

Brits are acquiring a new degree of sophistication when it comes to buying wine, according to Tesco.

The supermarket chain reports that the latest figures from retail analyst Nielsen show sales for wine priced £10 and over grew by 23% in the 12 months to December 2017 – and Tesco has seen demand for its ‘top tier’ wines grow by nearly 20% in the past year.

Customer favourites include Tesco finest* Marlborough Sauvignon Blanc 2017, Campo Viejo Rioja Reserva, Tesco finest* Premier Cru Champagne and Tim Adams Clare Valley Shiraz.

Tesco wine product developer Charlotte Lemoine said: “Britain’s shoppers are becoming more confident about what they want and in the last year we’ve seen strong demand for what would be considered ‘connoisseur’ wines.

“Spending £20 on a bottle of wine in a restaurant is not unusual – and we know that when preparing for a special dinner or occasion at home, people are three times more likely to spend over £10 on a bottle. We continue to see growth in premium wines and are particularly proud of our range of finest* wines which offer our customers top quality wines at exceptional prices.”

In the past six months, Tesco has launched more than 30 additional lines priced from £8 – £25 per bottle.

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