Housewares Business-to-business magazine for housewares retailers and their suppliers
Avocado has been launched for the first time ever in the UK as a spread substitute for butter and margarine, by Tesco.
Dean Rawlinson, spreads buyer of the supermarket chain, said: “Shoppers can’t get enough of avocados which have become extremely popular on account of their great taste, versatility in food and drinks as well as for their nutritional benefits.
“We’re always looking for innovative new avocado products for customers such as the Avozilla [the world’s largest avocado, which is five times bigger than standard variety] or frozen avocado, which we launched last year.
“With this, the UK’s first ever avocado spread, our product developers have created a new and exciting way for shoppers to benefit from the excellent health credentials of avocados in even more ways.”
In the last year, demand for avocados at Tesco has grown by 40%, making it one of the UK’s fastest growing established fruit varieties.
Avocados are also extremely popular in the form of guacamole, which is an essential part of Mexican cuisine, and also as an ingredient in smoothies.
Also being launched this week is a spread made with coconut oil. Both spreads, which are dairy-free, will cost £1.20 and will be available in 400 Tesco stores across the UK.
