Tesco launches January healthy eating push

Tesco by backing the first Public Health England Change4Life campaign to promote healthier snacking for children.

The new initiative aims to help parents who are shopping in-store and online choose affordable healthier snacks that are 100 calories or less.

The campaign, which runs throughout January, includes in-store point of sale promotional material of healthier kids’ snacks featuring Change4Life branding.

Online, the supermarket chain is using technology in partnership with SpoonGuru to allow customers to quickly and easily search for healthy, dietary and lifestyle options through 13 new online filters, including low fat, gluten-free and lactose-free.

Tesco ceo for UK and ROI Matt Davies said: “We know our customers want us to help them eat more healthily – and we know it can be particularly difficult to encourage children to eat healthy snacks.

“By promoting a wide range of snacks, aligned with Public Health England’s campaign, we hope to make it easier for families to make a healthier start to the year. This is part of a wider programme to help our customers stay healthy.”

Other initiatives include Healthy Little Swaps’: at the front of all large Tesco stores, a ‘basket comparison’ highlights 10 ‘little swaps’ that are lower in sat fat, salt and sugar. Taken together, the 10 ‘little swaps’ are 18% lower in price than the less healthy alternative basket. Additionally, 60 healthier alternatives are highlighted under a ‘Healthy Little Swaps’ banner in-store and online.

Also new is ‘Weekly Little Helps’: each week in January Tesco will offer lower prices on fresh fruit and vegetables in-store and online, including apples, avocados and salad tomatoes.

Tesco is also continuing its ‘Free Fruit for Kids’ initiative in-store, which has seen kids enjoy over 32 million pieces of fruit since it was launched in over 800 stores in 2016. The scheme aims to promote healthy eating habits among kids that will stay with them as they grow up, and to make it easier for children to get the fruit they need.

The Public Health England Change4Life campaign kicked off yesterday (Tuesday January 2) and will run across England for eight weeks, supported with TV and radio adverts, out of home and digital advertising, social media and partnerships.

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