Running throughout May, the ‘Little Helps to Healthier Living’ campaign will provide ‘little swaps’, many of which have lower sugar, fat or salt than the regular alternatives; and lower prices on hundreds of fresh products in-store and online including fruit and vegetables such as apples, avocados, bananas and, tomatoes.
Fresh fruit will be introduced at checkouts so customers can easily add a piece to their shopping and the supermarket chain will increase communication of its Free Fruit for Kids initiative. Introduced last summer in over 800 stores, this project aims to promote healthy eating habits among kids.
Free in-store diabetes risk assessments and blood pressure check-ups will be offered in 375 Tesco pharmacies, in partnership with Diabetes UK and British Heart Foundation.
TV advertising (‘Food Love Stories brought to you by Tesco’) and other paid-for media will also be placed to encourage people to make swaps and use healthier ingredients.
Tesco will also be supporting 330 Race for Life events across the UK in partnership with Cancer Research UK.
This month, Tesco staff aim to ‘move a million miles’ to raise funds for Diabetes UK, British Heart Foundation and Cancer Research UK, in the Tesco Million Mile Challenge. Tesco will match each mile with £1, up to a total donation of £1 million.
Tesco ceo for UK and ROI Matt Davies said: “Our ‘Little Helps to Healthier Living’ campaign marks the first time we’ve brought together such a comprehensive programme of offers and initiatives for both customers and colleagues.
“With millions of customers across the UK shopping with us every week and more than 300,000 colleagues working in our stores, centres and offices, we have a unique opportunity to help people make healthier choices. “We know there is still more to do, but hope these little helps make a difference, and we will learn from this month to see what really serves our customers better.”