Tesco kicked off its online Black Friday event at 9am this morning (Monday November 21).
The supermarket retailer’s Black Friday initiative includes discounts on 650 products across its electrical, toy and home ranges with up to 50% off on selected items.
The event will run on the Tesco Direct website for 11 days from today to Thursday December 1.
In-store deals will be available from 5am on Friday (November 25) in the majority of Tesco Extra stores. 24-hour Extra stores will close from midnight on Thursday (November 24) until 5am on Friday to prepare for the event.
Deals available on Tesco Direct include an Amefa 44-piece cutlery set at £50, which represents a saving of £70.
Tesco UK & ROI chief executive officer Matt Davies said: “We’re doing all we can to take the hard work out of Christmas and help our customers get everything they need in one place.
“We’re already offering customers market-leading prices on the most loved toys this Christmas, and now we’re launching our best ever Black Friday event, providing customers with more time than ever before to take advantage of some great deals.”
He added: “Christmas is an extremely busy time for customers, but with more products now on sale for a longer period, we’re hoping to take the stress out of Christmas shopping for our customers.”