The push focuses on Tesco’s range of turkey. The supermarket chain has pledged to donate £1 for every fresh turkey bought in-store or online from today until December 25, shared equally between food charities FareShare and The Trussell Trust.
FareShare provides food to more than 1,923 local charities and community organisations across the UK. The Trussell Trust co-ordinates a nationwide network of over 420 foodbanks.
Tesco chief customer officer Alessandra Bellini said: “Our campaign celebrates the many ways that we come together at Christmas, and how food sits at the heart of it all. We want customers to know that however they choose to ‘do’ Christmas, and no matter what they need, we can help – because ‘Everyone’s Welcome at Tesco’.
“And we’re delighted to work with our long-term charity partners FareShare and The Trussell Trust to donate £1 for every fresh turkey purchased to help feed people in need this Christmas – it’s another little help for our local communities at an important time of year.”
FareShare chief executive Lindsay Boswell commented: “Christmas is the one time of year that brings everyone together. However, FareShare is seeing an increased demand to support charities that help people who are experiencing food poverty or are alone at this time of year.
“This generous initiative from Tesco is perfect timing. It means we can help 6,700 charities across the country to continue providing food and life-changing services to those in need this Christmas.”
Samantha Stapley, operations manager at The Trussell Trust, added: “We’re seeing soaring demand at foodbanks across the UK. Right now, thousands of people will be worrying about whether they can afford any food for the family this Christmas.
“This donation from Tesco will help us support our foodbank network and tackle hunger in communities across the country.”