Tesco and Holland & Barrett have today (Tuesday, July 26) announced a new partnership to introduce a health and wellbeing ‘store in store’ format in several Tesco stores across the UK.
The first Holland and Barrett store opened in the supermarket chain’s Dudley Tesco Extra yesterday (July 25), with further concessions set to be introduced over the summer.
Holland & Barrett’s sales areas within Tesco will include some 3,000 product lines from the specialist health and wellness retailer’s health, food, beauty and sports ranges.
Holland & Barrett staff in the trial stores will be trained in the same way as all Holland & Barrett staff in the company’s ‘Qualified to Advise’ standards (the equivalent of an A level in nutrition) and will be able to answer and advise on a range of customer queries from sports nutrition through to pregnancy supplementation.
Tesco UK and ROI ceo Matt Davies said: “We’re always looking at new ways that our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland and Barrett.
“The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”
Commenting on the trial, Holland & Barrett ceo Peter Aldis said: “This pilot is a fantastic opportunity to demonstrate the value of a partnership between two trusted and complementary brands in retail and we are excited to be exploring with Tesco how their customers respond to this innovative in-store concept.
“We know that Tesco’s customers are diverse, like ours, but one thing that they have in common is that they want access to a wide range of health and wellbeing products without having to take too much time out of their busy routines to source them.
“We hope this pilot will help them to achieve this, as we continue our mission to bring health and wellbeing to high streets across the UK.”