The UK television retail market grew from £220m in 1999 to £1.4bn in 2008, and is expected to grow further as the switchover to digital television continues.
That was one of the facts to emerge from a presentation to BHETA members last month by Karen Jones, buying manager for Sit-Up Channels, the UK’s second largest television retailer with a third of the market.
Homewares is the largest section of Sit-Up Channels’ five divisions, accounting for 27% of the total units sold, said Jones. Some of the companies and brands using this route to market include Russell Hobbs, Joseph Joseph, Breville, Royal Worcester, Royal Doulton, Jamie Oliver, Anthony Worrall Thompson, Dyson and Linda Barker.
With three live television channels, Sit-Up now broadcasts more live television per week than any other broadcaster, including Sky and the BBC. Over half of its customer base is aged between 36 and 65, and 72% are female. Average spend per product is £15.64, and 50% of customers earn less than £25,000 per year.
Sit-Up also has two stores, in Hatfield and Huddersfield, in which the prices of all items fall daily until the products are sold.