Housewares Business-to-business magazine for housewares retailers and their suppliers
The Teflon non-stick brand enjoyed plenty of exposure on Pancake Day when manufacturer DuPont once again sponsored the famous Olney Pancake Race.
The annual Buckinghamshire bash dates back to 1445 and, as such, is one of the longest-running community events in England. It is run over a 415-yard course by up to 25 local women wearing traditional housewives costumes, complete with DuPont Teflon aprons and kerchiefs, and tossing pancakes in frypans as they go.
Much of the population of the town turns out for the main event and also for special children’s races and other attractions. The day raises money for local and national charities.
The winner of this year’s jolly, Devon Byrne, set a new world record. And the Americans, who run a parallel event in the town of Liberal, Kansas, were soundly beaten for the second year running.
DuPont once again engaged celebrity chef Lesley Waters for the day to present trophies to the winners and to entertain the crowds in the Teflon marquee.
“The annual Olney Pancake Race is a traditional and unique English event which attracts a lot of publicity worldwide, so it’s a great platform for us,” said Wilbert Broeksmit, marketing manager for Teflon Consumer Finishes in Europe.
