The multi-level push will include Facebook, YouTube and Instagram, underpinned with a comprehensive range of in-store point of sale material.
According to the housewares supplier, OptiGrill+ ‘represents a new step in smart grilling. It delivers superb grill results from rare to well done every time, guaranteeing restaurant quality steak at home, so you can ‘grill like a pro’ with no guesswork involved’.
Not just for steaks, the OptiGrill+ automatic cooking programmes with dedicated cooking cycles are suitable for a range of meats including chicken, bacon, sausage, meat and fish. A manual cooking option is also included.
There are two models in the range: The Tefal OptiGrill+ with a 600cm² cooking surface, which is sufficient for five portions and has six automatic cooking programmes; and the Tefal OptiGrill+ XL with a 800cm² cooking surface, which is sufficient for eight portions and has nine automatic cooking programmes.
Groupe SEB marketing manager Caroline Ross said: “The Tefal OptiGrill range has enjoyed strong sales growth since its launch. The aim of this campaign is to educate our core consumer market on our premium benefits, whilst also reaching out to new audiences.”
Tefal OptiGrill + XL