Tefal is taking to the road on Thursday to promote its latest product launches to consumers and increase sales through retailers.
Groupe SEB says the Tefal roadshow will be one of the largest mobile interactive events ever seen in the small kitchen appliance industry. It will be touring England and stopping off at nine of the UK’s largest shopping malls over a nine-week period. In a total of 32 activity days, Tefal will stage a series of live demos and taste tests to drive footfall and sales to local stockists.
Products to be highlighted include the Quick Cup, which provides hot water in three seconds, the ActiFry healthier fryer, space-saving Compact cookware and irons and steam generators.
The roadshow’s full programme is: Lakeside, West Thurrock, September 20 for four days; The Harlequin, Watford, September 28 for three days; Metro Centre, Gateshead, October 5 for three days; Meadowhall Centre, Sheffield, October 12 for three days; Victoria Centre, Nottingham, October 18 for four days; Brent Cross, London, October 25 for four days; Trafford Centre, Manchester, November 1 for four days; West Quay, Southampton, November 8 for four days; and Churchill Square, Brighton, November 16 for three days.