The six-week push, which breaks on April 1, includes Facebook and YouTube and is will be underpinned with a range of in-store point of sale material.
Groupe SEB marketing manager Caroline Ross commented: “The Tefal ActiFry continues to be the UK’s number one best-selling air fryer after more than 10 years, thanks to its differentiating USPs [Unique Selling Points].
“In November last year, we ran a similar very successful marketing campaign to educate the consumer on the benefits of ActiFry’s unique stirring paddle and experienced a market share growth of 6%. I would encourage retailers to get behind this campaign again and utilise the eye-catching point of sale material at their disposal.”
Tefal said: ‘Variety and versatility aren’t words you typically associate with air fryers. But the Tefal ActiFry is different. Its patented 360° paddle even stirs the food for you, opening up a world of exciting cuisine options that other low-oil fryers can’t. So you need never eat the same meal twice. In fact it’s a case of ‘when healthy meets tasty’.’