Tefal refreshes its ActiFry app

Tefal has refreshed the app for its low-fat fryer brand ActiFry Air Fryer to offer more benefits.

Designed to promote the versatility of the Tefal ActiFry Genius (which features nine automatic menu settings for a variety of fried foods, and uses little to no oil) the new ActiProgramme promises ‘a unique consumer experience’ through a collection of recipes curated to help consumers achieve certain health goals related to the various different seasons’.

Each recipe is nutritionally balanced and accompanied by lifestyle tips.

There are three packages which will be released through the MYACTIFRY app during key periods: Programme 1 (May-June): ‘Light before Summer’; Programme 2 (September-October): ‘Keep Summer Energy’; Programme 3 (November-December). ‘Healthy Hearty Family Meals’.

From the home page of the ActiProgamme app, consumers can watch an instructional video, access 50 recipes with nutritional information, log onto 20 lifestyle tips and look at 10 recipe videos. This will be available for all three programmes, offering a total of 150 recipes, 60 lifestyle tips and 30 recipe videos.

Groupe SEB marketing manager Caroline Ross said: “With modern technology, consumers can get access to any recipe they want, with just a simple word search. But with so many recipes available, how do they choose which one is right for them? With ActiProgramme, we want to help narrow down that choice by presenting them with a curated collection of recipes that has been nutritionally balanced for them.”

Tefal will update its ActiFry Genius communications platform to promote the new ActiProgramme.

For sales enquiries and sales support material contact Tefal on 01753 834900 or visit www.tefal.co.uk

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