An anti-scale marketing campaign, which will capitalise on a previous initiative which made its debut in April, is designed to differentiate the brand in the premium linen care category by promoting its anti-scale technology. The message will once again be ‘Join the Fight against Limescale’ and will be extended across all Tefal non boiler steam generators.
A garment steamers marketing campaign will drive traffic to Tefal’s linen care website with the aim of generating increased consumer media awareness. The message will be ‘Get Busy with it’.
Both campaigns will run from September 11 to October 8 across Facebook, YouTube and Instagram and will be underpinned with comprehensive ranges of specially designed Tefal anti-scale and garment steamer in-store point of sale material.
Groupe SEB marketing manager Andre Silva said: “Tefal continues to not only innovate in the linen care market with major new developments, but also ensures that its products and their benefits are clearly communicated to consumers both above and below the line. Retail stockists can be assured of our commitment to fully support them and help to drive sales – hence these two marketing campaigns.”
For more information on all Tefal Linen Care products visit https://www.tefal.co.uk/garment-steamers
For sales enquiries and sales support material contact Tefal on 01753 834900 or visit www.tefal.co.uk